ESOP Direct has a long and rich legacy in the field of accounting and finance, going back to more than five decades. We are part of the Kirtane Pandit Group, that started as an Accounting and Finance Consultancy in 1956, and branched into Software Development and Business Process Consulting company over the years.

ESOP Direct became a subsidiary of Qapita Fintech Pvt. Ltd. in 2022. Qapita is a market leader in Equity Management and Marketplace solutions for unlisted companies in India and South East Asia.

As the Group honed competency in accounting & finance as well as software development, ESOP Direct evolved as a natural next step combining both. ESOP Direct became the first, and is even today the only company, to offer atoll spectrum of integrated on-line Stock Plan management services delivered on a proprietary technology platform My ESOPs.


ESOP ezee is a carved out one-stop solution aimed at early stage and unlisted private companies. We believe that equity compensation solutions for businesses in this stage of lifecycle need to be tailormade because they are unique in many ways as compared to steady state, large and matured businesses. Carve out of ESOP ezee from the offerings of parent ESOP Direct is an outcome of this belief.

Start ups and Private companies need a focused attention because:

  • their objectives and expectations are different
  • they need flexibility in design
  • they need handholding in every small step while implementing these Plans
  • they have limitations in managing multiple service providers and prefer a one stop shop

ESOP ezee is our tailormade solution to address these unique needs.